A Smarter, Simpler SaaS Experience
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Overview
The Challenge
Call Optix, an innovative SaaS company, approached Technordia with a mission: to transform how businesses handle customer calls using AI. Their platform promised automated call intelligence, agent coaching, and AI agents—but they needed help turning their idea into a product that was clean, scalable, and conversion-driven.
Their key challenges included:
- A cluttered landing experience lacking visual hierarchy
- Difficulty clearly communicating complex AI-powered services
- Poor funnel clarity from homepage to demo request
- A need to enhance trust with enterprise-level leads
Our Role in the Transformation
Technordia partnered closely with Call Optix to build a product experience that matched their AI innovation.
Brand Identity & Messaging
- Refined Call Optix’s voice to be clear, confident, and conversion-focused
- Designed new visual identity with subtle gradients and tech-forward fonts
- Created a new tagline: “From Call to Conversion” — used across all assets
UX/UI Design & Site Structure
- Reimagined the homepage with benefit-first messaging and modular sections
- Designed custom icons for services like “Call Analysis” and “Agent Coaching”
- Integrated clean CTAs like “Get My Free Analysis” to boost lead generation
Front-End & CMS Development
- Built a blazing-fast landing page using Next.js and Tailwind CSS
- Integrated marketing tools (analytics, CRM forms, and email automations)
- Created a content editing system for easy updates and A/B testing
Custom Solutions We Delivered
- A bold, conversion-optimized hero section highlighting AI benefits
- Dynamic breakdowns of Call Analysis, Custom AI Agents, and Coaching
- Interactive CTA buttons and demo scheduling with calendar integration
- Trust-building microcopy and responsive layout for mobile-first users
The Results
The relaunch of the Call Optix platform immediately demonstrated ROI:
- 68% increase in free analysis requests
- User comprehension of product value improved by 2.5× (based on scroll tracking & surveys)
- 30% more conversions on homepage CTAs
- Positive feedback from enterprise clients on clarity and brand trust
Through strategy, design, and smart development, Technordia helped Call Optix unlock the power of simplicity, scale, and smart storytelling—resulting in a SaaS experience as intelligent as the product itself.